Part 1: Introduction to Web Design
In the real world, when you open an
office to the public, the office has to decorated. On the Internet, this process
is called web design. And just like in a real world business, furniture
and decor (web design) are a matter of taste and budget, as well as the image
you want to present to the public. On the web, the cost of furnishing
(designing) your business will probably be less than the cost of a single
advertisement in your local telephone book or a three day run in your local
The cost of web design can varies
depending upon many different factors, most importantly what is included in the
design, and who is doing the designing.
Most web companies do strict web
design. That is, they design - or piece together - a web page for you. Period.
End of sentence. End of paragraph. And probably the end of your web business.
"But it looked great! How could it have failed?" Hundreds of thousands
"cool looking" dot coms have failed miserably because little
or no (real) thought went into anything except the looks. And it has been found
that how a site looks actually has very little to do with how much money it
makes. Some of the plainest, yes... almost ugliest sites out there make some of
the most money.
That is not to say you should
intentionally design an ugly site! On the contrary: You should have a very
professional looking site - It is YOUR image after all. A well designed
successful web site should be quite professional looking while having all the
other ingredients necessary for success seamlessly integrated into their
Before we go into what some of those
ingredients are, a word about all the latest technological bells and whistles
that many companies over-use on their web sites. That's exactly what they are -
bells and whistles - with little or no meaningful content. And just like at the
county fair, the more bells and whistles there are in front of the stand, the
less chance there is of winning.
A well designed web site does not
need bells and whistles to attract attention. As a matter of fact, the fewer
bells and whistles you have on your web site, the more it will get noticed by
the search engines - from which 95% of your traffic will originate.
Why? Those bells and whistles take
up space on your page! It may be just a cute little doo-dad that spins and pops
and takes up less than a square inch when you look at page on a screen, but
there may be 2,000 lines of code that drive it. And if you have 200 lines of
hard hitting relevant content on that page, it literally gets lost in that 2000
lines of code, and the search engines evaluate your page as having very little
relevant content - so you drop down to 139,763,987 in your category.
"Yeah, but all these other
sites have that same little doo-dad." Our philosophy on that statement is
"GREAT! "Let them all slug it out to see who's king at the bottom of
the heap!" On the other hand, we can stand back and take bets on which web
site goes broke the quickest from having to un-necessarily pay all those search
engine placement fees to rip off companies that try to compensate for a low
Okay, enough said to get the point.
And the point is, be very leery of a company that focuses too much on how you
want the site to look. The look of a site should be one of the last things
discussed by a design company. The primary points of discussion should all focus
on things like the purpose of the site, how that purpose will be accomplished,
projected traffic flow within the site, the self marketing abilities of the
site, the position-ability of the site, and anything else that will make the
site more successful. The look of the site should be discussed only after all
the other important aspects of the site are decided upon. And of course it will
look professional if you're dealing with a professional web company - this goes
And how how do you know if the
company you are dealing with is professional enough to make that grand
assumption? By them not focusing at all on how the site will look! Once the purpose, and means of
accomplishing that purpose have been established, there are four major areas
that must be included... integrated... and become one with (and inseparable from)
the web design - or how the site will "look".
Please continue with this article to
discover the four most often overlooked - but also the most important aspects of
professional web design. Click here.