It's easy to find
everything on a well designed web site !
According to the
independent research group Giga:
"70% of all web
site visitors leave a site without finding what they came for."
of fulfilling the promise of increased business and improved
customer loyalty, a web site often leaves a negative impact on
visitors, and the company’s brand - All due to poorly designed
The Secret To
Business Web Design
Think Like A Customer!
A customer goes to a
manufacture's web site looking information on a certain model DVD player
they saw on a store shelf. They click on the Web Site's
"Products" tab and no matter how deeply they search through
the list of products, they can not find the DVD player. A sale is lost
and negative feelings have been created that must now be overcome by the
company. Why did this happen?
In the CEO's thinking, the
"Products" section is reserved for only their newest products.
In the CEO's mind, last year's models are strictly a "Service"
category item - Even though last year's models will continue to be
shipped to the stores for another 8 months, where they may sit on the
shelf for another 6 months before being sold. Designing a web site for
the customer's ease - not CEO's - is essential for success on the web.
There are billions of
customers out there... and only a couple thousand CEOs... Which do you
want to design for?
to continue to # 4 - Fast Loading Times.