These are troubling times for
the Internet. Investors have turned away in droves from dot-com businesses.
Many of these dot-coms have gone belly-up and have slid below the surface of
cyberspace. Everyone believed the hype about the Internet being an untapped
gold mine. Myths upon myths were perpetuated. Now, even the big names have
cash flow problems. Like giant stars they burned brilliantly at first,
surviving off the cash they were fed but have since collapsed into black
holes, now wanting to survive by sucking in the wary.
They are themselves in meltdown scenarios.
Notable among these are the
mighty search engines. They thrived and relied on the billions of dollars
being thrown about by the dot-coms backed by wealthy investors and the money
seemed endless. With everybody trying to get their share of website traffic,
billions were spent in advertising dollars making their stock seemingly
attractive. The billions in marketing didnít work. It left the debris of
failed dot-coms throughout cyberspace. The dispensers of knowledge failed
them, just like they failed the majority of webmasters who were trying to get
their own fair share of visitor traffic.
How can any Webmasterís website thrive on the few measly visitors a
day that the search engines dispense to the lucky ones?
Didnít anyone ever stop to
think that the form of website marketing being propagated on the net, is wrong
and is largely to blame for this financial meltdown? Money was spent in
inefficient ways. Most dot-coms are failing, because the basic premise of
Internet Marketing has been wrong.
The Internet powers-that-be
have behaved like the temple moneychangers of old. They masked their greed
with falsehoods about Internet Marketing and led the marketing plans of
webmasters astray. They told everyone that the search engines were everything
if you wanted web traffic. They narrowed everyoneís thinking to only rely on
the search engines. The basic algorithm of marketing became to trick others
into thinking that their websites had content, even if they didnít. Instead
of information being dispensed by the quality of content, it was dispersed by
trickery. The end justified the means. Websites with magnificent content, that
should have been at the top of the search engines list, didnít even appear.
What went wrong?
Many webmasters did what they
had to do to, they fought for the traffic that the search engines re-directed
so feebly. High marketing muckety-mucks had us spend time on marketing plans
that masked the true content of our websites. Search engines, and the
marketing concepts that evolved relating to such, didnít work for the
majority of webmasters. Most wasted months or years of time, which couldíve
been spent productively. Many of us have been misled.
Now, with belts tightening, the
search engines have started to turn their attentions elsewhere, to other
sources for money. Now, they want us, the webmasters, to pay for a concept
that didnít work when it was free. Why would it work now?
As the search engines lose
money, a desperate scramble for funds has ensued. Most sources have either
become extremely cautious or have simply dried up. The entire economy of the
Internet was based on self-deception, its stock was overvalued. Now search
engines need funds to survive. Guess how theyíre going to get those funds?
More and more, Internet search
engines have begun the practice of fee-based submissions and listings. You can
still submit the old way, but if you want to insure that youíll be picked up
quickly or at all, itíll cost you. The charge for this can run as high as
$199 US. In some cases itís a one-time fee. Others charge monthly. Some of
the more enterprising companies out there are making some webmasters bid on
their own keywords.