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# 2 - Built In Search Engine Placement            

  Where Do Customers Come From? 

  • 80% of the traffic to a typical web site comes from search engines and indexes. 

  • 20% of the traffic comes from direct links that are located on other web sites. 

Search Engine Positioning is part of good Marketing and good Design. A well designed web site must be designed to take advantage of the FREE search engine infrastructure. 

And recently, search engines began placing more and more emphasis on how many links there are to your site! 

What's The Secret To High Search Engine Positioning?

Want to know how to place high on a search engine? Ask them. They'll be glad to tell you. Design a relevant informative web site that is focused on your purpose... and design it well.

Myth: Only a few know the secret to high search engine placement.

Truth: Search engines publicly post how they evaluate a site. Only a few take the time to study those specs and incorporate them into site design.

Myth: Good search engine placement is very costly. Those who know the secret can charge exorbitant fees.

Truth: There is no secret. A well designed web site places high naturally. 

Myth: High priced positioning companies know how to "bend" the rules to get better positioning.

Truth: The work is "BREAK" not bend. Search engines are not dumb. They catch cheaters all the time... and their sites are permanently banned from the search engine!

Myth: You can buy your way to the top of a search engine.

Truth: Why pay when its FREE?

   So What Actually Makes A Site Place High In The Search Engines? 

The general answer is good design. The specific answer is a bit more complicated. Each Search Engine evaluates web sites in their own way... they have their own unique evaluation criteria. What one sees as very important, another will see as less important. Some look at only the first page of a site, others look through the entire site. Some place great importance on the first sentence of a page thinking that this sentence sets the tone for the entire page. Others ignore the first paragraph completely, thinking that it takes a paragraph to "set the stage" for the really important stuff that follows. Some look at the last paragraph thinking that this will be a summery of the contents of the page. And they are constantly trying new ways to improve their accuracy in evaluations.

A good professional web designer takes all that information into account and then become a master juggler and puzzler, as they create various pieces to fit into as many of the specifications as possible - and still keep it pleasing to the eye. This takes a combination of many skills, highly focused energy, and concentration.

Click here to continue to # 3 - Navigational Ease.

 


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