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Search engine Placement
# 2 -
Built In Search
Where Do Customers
Search Engine Positioning is
part of good Marketing and good
Design. A well designed web site must be designed to take advantage of
the FREE search engine infrastructure.
And recently, search engines
began placing more and more emphasis on how many links there are to your
The Secret To High Search Engine Positioning?
Want to know how to place
high on a search engine? Ask them. They'll be glad to tell you. Design a
relevant informative web site that is focused on your purpose... and
design it well.
Only a few know the secret to high search engine placement.
Search engines publicly post how they evaluate a site. Only
a few take the time to study those specs and incorporate them into
Good search engine placement is very costly. Those who know the
secret can charge exorbitant fees.
There is no secret. A well designed web site places high
High priced positioning companies know how to
"bend" the rules to get better positioning.
The work is "BREAK" not bend. Search engines are
not dumb. They catch cheaters all the time... and their sites are
permanently banned from the search engine!
You can buy your way to the top of a search engine.
Why pay when its FREE?
So What Actually Makes A Site Place High In The Search Engines?
The general answer is good
design. The specific answer is
a bit more complicated. Each Search Engine evaluates web sites in their
own way... they have their own unique evaluation criteria. What one sees
as very important, another will see as less important. Some look at only
the first page of a site, others look through the entire site. Some place
great importance on the first sentence of a page thinking that this
sentence sets the tone for the entire page. Others ignore the first
paragraph completely, thinking that it takes a paragraph to "set the
stage" for the really important stuff that follows. Some look at the
last paragraph thinking that this will be a summery of the contents of the
page. And they are constantly trying new ways to improve their accuracy in
A good professional web
designer takes all that information into account and then become a
master juggler and puzzler, as they create various pieces to fit into as
many of the specifications as possible - and still keep it pleasing to the
eye. This takes a combination of many skills, highly focused energy, and
to continue to # 3 - Navigational Ease.
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