Web Hosting Companies Are Not Created Equal
The Importance Of A Good Host
Just as a slow and inattentive waiter can spoil even
the best prepared gourmet meal, a substandard host can render the most successful
design, marketing, and development program almost totally ineffective.
A "cutting edge"
Professional Web Hosting Company is a necessary ingredient in the formula for
success on the Internet - in much the same way as a professional, knowledgeable
and efficient wait staff is key to enjoying a chef's 5 star gourmet meal. Both
the wait staff and the hosting company are
servers. They provide a service. And the (pardon the pun) meat and potatoes of
that service is getting the product - whether it be a fine meal or a fine web
site - out to the public.
Unfortunately, neither all waiters
nor all hosting companies are not
Ever find yourself sitting
in a restaurant, famished, excited and tantalized by the offerings on
the menu, waiting as the poor overworked food server tries to take care
of the party of 15 that came in just before you? Each ticking second
seems like an eternity. You begin a mental struggle: will it be quicker
to get up and go to a different establishment down the street, or should
you put up with the inconvenience and wait it out?
On the Internet, that answer comes
quick and simple. If your web site
isn't served up in just a very few seconds, (It's that quick!) your
visitors / customers will "click" and take their business
elsewhere. (It's that
simple!) Even the best designed web site in the world will
accomplish absolutely nothing if no one ever sees it. This is why you should
choose your hosting company carefully.
Why do you need a host?
In a manner of speaking, you
don't. It is possible to use your home computer to host your internet
site. You already have a connection to the internet, (modem & access account) and you probably have the space on your hard drive.
Technically speaking, all you need to do is get an permanent IP
(Internet Presence) address assigned to your computer, and get that
hooked in and registered with DNS (Domain Name Server) system. The world
wide DNS system is a system of computers that takes the requests for
"YourDomain.com" and translates it into a series of hard to
remember numbers - which is your actual internet address by the way...
not your Domain Name, as most people think.
Will that really work?
Technically, yes. Practically, no!!! For lack of technical
expertise, for lack of the proper equipment, for lack of the proper
connection, for lack of finances to obtain the proper equipment and
connections, and for a hundred other practical reason, hosting your own
site is an impossibility. Returning to the analogy of the waiter
and the 5 star gourmet meal... technically, you could cook and serve
that same meal from your kitchen - would you even consider doing
In the following guide, we
will focus on explaining what the proper equipment is, what the proper
connections are, why they are necessary, and how to evaluate the various
hosting companies available.
On the internet, even more that in the real world - There is just no
such thing as a free lunch.
There is always a catch. The
equipment, connections, upkeep, and monitoring necessary for proper
hosting are expensive. If someone is hosting your site "free"
or for "next to nothing", rest assured that in some way, they
are making money off of you. Either by directly advertising to your
visitors (banners), or by collecting private information about everyone
that visits your site (cookies), and then selling it for a tidy profit.
This process of gathering
information and selling it is big... I mean BIG... I mean really
>>>BIG<<< business. Many of the
mergers that happen with Internet companies happen not because it a
match made in heaven; rather it is the opposite. One company has
gathered tons of private information on millions of internet users, and
the other company wants that information very badly, and is willing to
pay billions of dollars for it. Understand
this: the process is legal. Most people in the world probably agree
that it is not ethical... but IT IS LEGAL... and it is done all the time
on the internet.
There is no such thing as privacy on the internet. Choose your alliances
carefully, making sure they are ethical, and not secretly gathering
stuff that doesn't belong to them.
Even those "Surf the
Internet Invisibly" programs can not guarantee privacy. Sometimes
it seems like everybody on the net is after your private information.
This is an especially important reason to choose your hosting company
wisely. An ethical host will not place any "cookies" on your
visitor's computer, and not gather any information at all, in any way...
nor will they in any way track your visitors.
Keeping these two tips
in mind, let's move on to what exactly is