Asking for a Reciprocal Link is
Standard Practice On the Internet
Asking another webmaster for a reciprocal link
is standard practice on the Internet. Webmasters have been asking other
webmasters for reciprocal links since the beginnings of the Internet. The
very nature of the web is linking websites to one another. It is of even
higher importance, now that AltaVista and others have changed
their ranking algorithms.
If a webmaster considers your email spam then
he can report you. If your emails are unique, without commercials, and are
personalized with unique personal information about the webmaster's website
that you are emailing, then it would be hard to call your email spam.
All webmasters must be responsible in their
asking of reciprocal links. This includes following simple rules and
guidelines in choosing websites to include in your link directory.
Organizing a tightly-Themed
Vertical Link Directory
Reciprocal links do increase your search engine
positioning if used properly.
Tightly-Themed, Link Directories get high
ratings from search engine robots but only if they are true resources of
organized knowledge. Search engines are getting very smart in their query
result rankings. They include all kinds of advanced calculations pertaining
to how the links point to you and away from you. They can include keywords
in their algorithms and now they know how tightly linked your Themes or
subjects are. Don't try to fool them into better positioning, by including
into your Link Directory, a lot of websites that are outside your website's
Your Link Directory's Theme's must match the
Themes of your website. You must not let your zeal to email and perhaps get
a reciprocal link, overpower your need to create a true web resource. You
don't want to create a directory that includes all the knowledge of mankind
and also sounds like a soft drink. You should be happy with organizing a
tightly Themed Vertical Link Directory. Be the best in your area, linking
only sites that relate to you.
A smaller, tightly-themed Link Directory will
grow much faster than a diluted, loosely-themed, large bulky one. Your
website's traffic will quickly increase, not only with visitors from your
Reciprocal Link partners but will also increase from Search Engine visitors,
once their robots quickly find your Link Directory pages through your
Email General Guidelines
If you are including websites in your Link
Directory just because you want to send an send an email and possibly get
a link, then you are spamming in mind and spirit. The webmaster who
receives this kind of email is not a happy camper. He or she are proud of
their achievements in creating traffic to his site over the last few years,
millions of hits every month, only to receive an email asking them to link
to a website, that in no way can remotely match their website or be useful
for their visitors. This is spam. Remember the phrase reciprocal links?
Please change it to Reciprocal Themed Links. This is important !