Search Engine Positioning

Where Do Customers Come From? 80% of the traffic to a typical web site comes from search engines and indexes. 20% of the traffic comes from direct links that are located on other web sites. Search Engine Positioning is built in to our web design! A well designed web site takes advantage of the FREE search engine infrastructure by building in all the things that Search Engines look for - in just the places where they they expect to fine them. The result is high placement without paying for it. And recently, search engines began placing more and more emphasis on how many links there are to your site! What's The Secret To High Search Engine Positioning? Want to know the secret of how to place high on a search engine? Just ask them. Every search engine makes available to the public exactly what it looks for and how they evaluate a web site. There really is no secret. "Design a relevant informative web site that is focused on your purpose... and design it well." The only problem is that most web design companies don't take the time to do it. They'd rather turn out a hundred template "cookie cutter" sites than one well designed web site. That's because it takes knowledge and expertise to do a site properly, and most companies use pre-made templates and automated programs to turn out many sites quickly. Myth: Only a few know the secret to high search engine placement. Truth: Search engines publicly post how they evaluate a site. Only a few take the time to study those specs and incorporate them into site design. Myth: Good search engine placement is very costly. Those who know the secret can charge exorbitant fees. Truth: There is no secret. A well designed web site places high naturally - and cost's nothing! Myth: High priced positioning companies know how to "bend" the rules to get better positioning. Truth: The work is "BREAK" not bend. Search engines are not dumb. They catch cheaters all the time... and their sites are banned - permanently!!!! Myth: You can buy your way to the top of a search engine. Truth: On some search engines you can pay to get your site site into the sponsored or advertised section. But why pay when you can have it FREE? So What Actually Makes A Site Place High In The Search Engines? The general answer from all search engine companies is good design. The specific answer is a bit more complicated. Each Search Engine evaluates web sites in their own way... they have their own unique evaluation criteria. What one Search Engine sees as very important, another Search Engine will see as less important. Some Search Engines look at only the first page of a site, other Search Engines look through the entire site. Some Search Engines place great importance on the first sentence of a page thinking that this sentence sets the tone for the entire page. Other Search Engines ignore the first paragraph completely, thinking that it takes a paragraph to "set the stage" for the really important stuff that follows. Some Search Engines look at the last paragraph thinking that this will be a summery of the contents of the page. And Search Engines are constantly changing, trying new ways to improve their accuracy in evaluations. So a Good design company spends much time constantly staying abreast of all these changes. A good professional web designer takes all that information into account - and then becomes a master juggler and puzzler, as they create the various pieces of a web site to fit into as many of the search engine specifications as possible - and still keep it pleasing to the eye! This takes a combination of many skills, highly focused energy, flexible creativity, and the ability to put it all together. None of these things can be accomplished by using a template or cookie cutter design program. Did You Know: The More Links There Are To Your Site, The Higher You'll Position? 3. Navigational Ease      read

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